When people think about Oxford, universities, research and publishing naturally come to mind. But the city and wider Oxfordshire region also have deep connections with storytelling, film, television, publishing and the creative industries.

That creates an interesting environment for the future of media.

Oxford sits at the intersection of several industries that are currently experiencing significant change: traditional publishing, digital content, artificial intelligence, film and television production, and the technologies used to create and distribute entertainment.

For media businesses, these changes also create increasingly complex legal questions.

Who owns content created with the assistance of AI? How should publishers license their archives for new digital uses? What rights need to be secured when a book moves from publishing into film or television? And how should creators be compensated when their intellectual property is distributed across global platforms?

These questions are particularly relevant in a place with Oxford's relationship with literature and publishing.

Some of the world's most recognisable stories have connections to Oxford, while Oxfordshire continues to provide locations for major film and television productions. That combination of intellectual property, storytelling and screen production makes the region an interesting part of the UK's wider creative economy.

The next chapter could be even more significant.

As AI, streaming and new forms of digital distribution change how creative work is produced and commercialised, cities with strong connections between research, technology and the creative industries could have an important role to play.

Oxford may be famous for preserving centuries of ideas.

The interesting question is how it will help shape the way the next generation of ideas and stories are created, protected and shared.